How To Rank Micro Niche Sites? A Step-By-Step Guide!




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Starting a micro niche site is a great idea, especially if you found a profitable and untapped micro niche. But how do you rank micro niche sites?

In this comprehensive guide, you’ll learn all the steps you exactly need to rank your micro niche sites along with other detailed insights. Ready? Let’s go!

Key Takeaways:

  • Select a low-competition, profitable micro niche.
  • Structure your website effectively and prioritize keyword planning.
  • Consistently publish high-quality, in-depth content, at least 10 pieces per month.
  • Ensure a user-friendly site design for better navigation and user experience.
  • Use keyword tools for systematic research, targeting both low and occasional high-competition keywords.
  • Mix monetization strategies for profitability, including affiliate marketing and display ads.

How To Rank Micro Niche Sites?

To rank a micro niche site, choose a profitable, low-competition niche. Plan your website’s structure, focusing on keyword research. Consistently produce high-quality, in-depth content. Prioritize a user-friendly design and use a mix of monetization strategies, including affiliate marketing.

#1. Choose The Right Micro Niche That Is Profitable Yet Has Low Competition

Before we get into the details on how to choose the right micro niche, it’s essential to learn what is exactly a micro niche website:

What Is A Micro Niche Site?

Source: Google Trends

A micro niche website is a site that targets a very specific topic or interest. Let’s break it down further:

In simpler terms, it is a smaller part of a larger niche.

It focuses on a very detailed area of that bigger category. This means it talks to a specific group of people with a unique interest or need.

To make it clearer, here are some examples:

  • If you think about home appliances, then “air purifiers” is a good example of a micro niche.
  • For home utilities, “water filters” can be a micro niche.
  • When talking about stationery, “pens” becomes a specific focus.
  • In the world of fashion, “shoes” can be a micro niche on its own.

Number of Posts on Micro Niche Websites?

Usually, micro niche websites don’t have a lot of posts. But, the posts they do have are detailed and focus on giving full information about the topic.

A big thing about micro niche websites is that they stick to one topic. They don’t move around to different topics.

For example, a site on “pens” will talk about different types of pens, how to use them, and which ones are the best. It will give everything a reader needs to know about pens.

In short, a micro niche website is a specialist. It gives readers everything they want to know about one specific thing.

Factors To Consider While Choosing The Right Micro Niche

  • Many products should be available for recommendation.
  • The micro niche should be specific yet broad enough so that you can diversify on other topics down the line.
  • The products in the micro-niche should be priced well so that you can make sure your chosen micro niche is profitable.

Let’s break these down in more detail:

1. Abundance of Products to Recommend:

Ensure that your micro niche has a range of products to suggest to your readers. Some examples include:

Air Purifiers:

With health awareness on the rise, many people are looking for ways to ensure cleaner air in their homes. Different models cater to allergies, pet owners, and general air cleaning, offering multiple recommendations.

Water Filters:

The quest for clean drinking water means there’s a demand for various types of water filters. This could range from faucet filters, whole-house systems to portable water bottle filters.


Beyond the basic ballpoint, there’s a world of pens out there. Think of fountain pens, gel pens, calligraphy tools, and more, each with its specifics and recommended uses.

2. Room for Growth:

While starting with a tight focus, ensure your micro niche can branch out. For instance:

If you start with Air Purifiers, after covering various models and types, you could expand to cover topics like indoor plants that purify air, or best practices to maintain good indoor air quality.

With Water Filters, after an in-depth exploration, you could discuss water quality tests, talk about the benefits of filtered over bottled water, or anything related to water quality and safety.

Starting with Pens, once you’ve covered different types, there’s potential to discuss paper quality, and writing techniques.

Pro-Tip: Choose a brandable keyword-rich domain name instead of an exact match domain name. That way, you can branch out to other topics if you want.

3. Product Pricing for Profitability:

Finally, your micro niche should ideally have products in a good price bracket or they should be such that you can get easy conversions.

For example:

Air Purifiers can range from affordable models for small rooms to high-end ones with advanced features for larger spaces.

Similarly, Water Filters might span from cost-effective faucet attachments to more expensive and comprehensive filtration systems.

In the Pens niche, you have affordable everyday-use pens, and then there are high-end brands or specialized pens that can be quite pricey.

So you see, once you consider these factors like abundance of products, room for growth, and price of products, you can select a great micro niche site.

But this was all about profitability. How can you ensure your niche has low competition? Well, the answer is Research!

Finding The Low Competition Micro Niche Idea:

Remember that selecting a micro niche, it’s essential to consider the competition level as well. Refer to these guides to explore different blog niche ideas.

And from a set of selected micro niche ideas, do further research to assess the competition levels.

Pro-Tip: If low DA (Domain Authority) sites and forums come up very often for your target keywords, that means your chosen micro niche has less competition.

You can also check out these guides to learn more about niche research:

#2. Plan Your Website Structure And Keywords

Planning your site website structure is as crucial as other aspects of building up your micro niche website.

Here’s how to lay a solid groundwork:

Perform Competitor Analysis:

What are they doing? How is their site structured? By looking at competitor sites, you can gather inspiration, identify gaps in their content or approach, and see where you can bring something unique to the table.

Begin Your Keyword Research:

Source: Ahrefs

Start with a basic list of keywords, say about 30. This is your initial roadmap. It helps set the direction for your content. 

Decide on Design and Categories:

Beyond just aesthetics, your website’s design plays a vital role in user experience. Good design equals easy navigation, and that keeps visitors around. Also, your categories need careful consideration.

Set Clear Publishing Goals:

Are you going for one post a week? Two? Three? Consistency is the main thing here.

As you consistently publish content pieces, your audience will likely return for more content.

Moreover, search engines will return to your site more often to crawl and index the new posts you publish.

The best part is that as you publish content, you enrich your site with a set number of articles every month—more content means more chances of online visibility.

#3. Write High-Quality Posts On Each Of Those Topics Consistently

It’s easy to write a quick post without much substance, but that won’t help you much in ranking for the long term.

Spend Time On Research:

Before penning down your thoughts, don’t hesitate to spend hours (if needed) on research.

Your articles should be written such that the reader would have to read no other article on the same topic after they read your content.

And how can you achieve that? By spending more time on research and writing a comprehensive article.

Set Your Standards High:

Remember, a micro niche site isn’t just another website. It’s a specialist’s domain. This means every article you put out should reflect top-notch quality. The better your content, the better your chances of getting better results.

#4. Create A Good Site Structure For Better User Experience

Smooth Navigation:

A visitor should be able to find what they’re looking for without any hassle. Ensure your navigation is intuitive and straightforward.

Speed and Theme:

Nobody likes to wait. Opt for a fast-loading theme so your visitors don’t bounce back due to slow load times. Plus, your theme plays a significant role in the overall look and feel of your site. Choose wisely!

Readable Fonts and Professional Feel:

It’s not just about what’s written; it’s also about how it’s displayed. Ensure your fonts are easy on the eyes. A professional design helps in establishing trust.

Your visitors need to trust your content and your site. Achieving this trust comes from the combination of quality content and a user-friendly site design.

How To Do Keyword Research For Micro Niche Sites?

Keyword research is the backbone of a successful micro niche website. When building a micro niche site, selecting the right keywords is essential. Here’s how to nail it:

1. Use Google Autosuggest:

Type a keyword or phrase into Google’s search bar. Instantly, Google will start suggesting terms. This is a clear reflection of what people are actively searching for. Take the “air purifiers” micro niche for instance. Begin typing “Do air purifiers” and you might get suggestions such as:

  • “Do air purifiers work?”
  • “Do air purifiers help with allergies?”
  • “Do air purifiers help with dust?”
  • “Do air purifiers reduce odors?”

These are genuine questions people have, making them perfect keywords for your site.

2. Discover Untapped Keywords with Tools:

Source: Ahrefs

Tools like Keyword Chef, Low Fruits, and Ahrefs can be immensely helpful. They can point you towards keywords that might not be overly targeted, but still attract decent traffic.

You can also find great keywords with Google Auto-Complete feature alone, but for a faster and more efficient approach, these keywords research tools can come in a lot handy.

Check out this guide on the best keyword research tools to know more.

3. Think in Topic Clusters:

Organize your research around topic clusters. With the “air purifier” micro niche as a guide, if “Do air purifiers help with allergies?” is your main topic, related keywords could be:

  • “Best air purifiers for pet allergies.”
  • “How often should you replace air purifier filters for allergies?”
  • “Difference between HEPA filters and regular filters for allergies.”

4. Aim for a Solid Start:

Try to compile a list of at least 30 keywords initially. This gives you a diverse range to begin with and helps in setting a consistent publishing rhythm. Then rinse and repeat the keyword research process in batches.

5. Be Clear About Your Publishing Goals:

With your keywords ready, it’s time to decide on a publishing frequency. Whether it’s bi-weekly or once a month, sticking to a schedule helps build your site’s authority.

The more frequently you can publish a post, the better. But you also need to consider the content quality aspect and not rush through the process. 

So at least aim for publishing 10 posts each month until you hit 60 posts at least which would take around 6 months. Creating a realistic plan like this while setting up your micro niche site is crucial for success.

6. Mix it Up with Competition Levels:

While targeting low-competition keywords is strategic, occasionally include a high-competition keyword.

Producing high-quality content around these terms, combined with your growing topical authority, can surprise you by ranking for competitive terms.

In short, effective keyword research is systematic yet straightforward. With these steps in mind, focus on delivering quality, and watch your micro niche site steadily climb the ranks.

Are Micro Niche Websites Profitable?

Micro niche websites are profitable, but only when you’re able to monetize the website well. A micro niche site typically has less number of article pieces.

Display Ad is one of the main revenue sources in blogging. However, on a micro niche site with just a few pieces of content and limited traffic, you can’t expect much.

You need to rely on high-ticket items and a robust affiliate marketing plan to earn well.

But yes, micro niche websites are still profitable if done correctly. The rule is simple:

Either get more traffic or monetize your website better, even with a limited traffic number on your website.

Is It Still Possible To Rank Micro Niche Sites?

Yes, it’s possible to rank micro niche websites, but it’s not that you publish 10 posts and start ranking for multiple keywords. Gone are those days. You need high-quality content and at least a few articles to stand a better chance of ranking well on Google.

A few years back, you could get good traffic on a micro niche website with just 10-30 posts. But now, the scenario is different.

Content standards have increased. Competition has increased. And so now, even if you publish 50-100 posts on a micro niche website, they may not rank well if they are not high-quality.

Of course, if you write super-in-depth and high-quality articles, you can even get good results with a site targeting only 10-30 articles. At the end of the day, content matters the most, and it’s the biggest ranking factor of all.

But you need at least 50 pieces of high-quality, in-depth content on your micro niche website to set the right expectations.

Also, what about future-proofing?

Let’s say you wrote 15 posts on a particular micro-niche. The next day you discover a competitor’s authority website with the same number of articles on their website.

In a nutshell:

Do micro niche sites REALLY work? Well, definitely! But is the growth sustainable? It depends! If your micro niche has the following qualities, then you can expect long-term growth:

  1. LOW Competition Micro Niche
  2. High-Quality Articles With In-Depth Insights
  3. Great Website Design And Loads Fast For Better User Experience
  4. Content That ACTUALLY Solves The Problems And Adds Value
  5. Fresh And Regularly UPDATED Content

If any of these qualities are missing from your micro niche website, the chances of long-term success will be less. So consider these points when you think of building and ranking a micro-niche website.

How Long Does It Take To Rank A Micro Niche Website?

One of the reasons why making micro niche websites is one of the popular strategies is because they rank fast.

On average, it takes 6 months for a post to rank well on Google. These days, with excellent quality content, you will see faster ranking. If you publish a post, you can expect it to rank within 1-2 months.

In fact, if your chosen keyword has low competition, it can even start ranking within 1-3 weeks of publishing the article. With quality content, you can rank your websites quickly.

Final Thoughts

Choose a micro niche that is both profitable and has low competition. This will maximize your chances of ranking quickly. 

Do proper keyword research properly, and don’t neglect the importance of crafting top-notch content. Become a topical authority in your target micro niche by posting lots of value-adding and helpful content.

Lastly, it’s good to creatively monetize your blog and explore all possible options, like affiliate marketing along with display ads. Remember, as you grow and your site ages, it’s great to also update your old content pieces so that they stay fresh and relevant for a long time.

In short, if you create a solid plan, do proper keyword research, and write value-adding content, you can definitely rank and grow a micro niche website.

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