So, how to use Google Trends to find a niche? In this blog post, you’ll get a start-to-finish guide on what Google Trends is, how it works, tips to find the right niche using google trends and also some do’s and don’ts. Ready? Let’s go!
- Understanding Google Trends: It analyzes popularity of top search queries and presents data in a user-friendly format, showing trends over time and region.
- Keyword Filters: Allows refining search results based on location, timeframe, categories and type of search, providing precise and target-specific data.
- Graph Interpretation: The graph represents ‘interest over time’ and not absolute search volumes. A score of 100 signifies peak popularity.
- Finding a Niche: Setting target location, brainstorming seed keywords and analyzing their trend graphs are crucial. Related topics’ and ‘related queries’ can provide potential niche ideas.
- Dos and Don’ts: Utilize Google Trends to identify trending topics, discover breakout ideas, and monitor your niche over time. However, don’t solely rely on it, avoid short-term trends and don’t hesitate to niche down.
What Is Google Trends And How Does It Work?
Have you ever wondered what the world is searching for? Wouldn’t it be handy to get inside the mind of the internet user and see what piques their interest?
Google Trends is your solution for that. This free-to-use tool by Google gives you an insight into the popular search terms over time, globally or in specific regions, helping you know what’s trending and what’s not.
Essentially, Google Trends works by analyzing the popularity of top search queries in Google Search across various regions and languages. It presents this data in an easy-to-understand format, allowing you to compare the popularity of different search queries over time and analyze the trends.
Let’s start with the search bar. When you land on the Google Trends homepage, you’ll find a search bar where you can type in any keyword or topic you’re interested in.
Once you hit the “Explore” button, Google Trends brings up a wealth of information. It will show the trends graph, related topics, popularity by region as well as various filters to understand the data and trends the right way.
As you search for a term, you’ll be able to apply various filters to refine your results.
You can adjust the location setting if you’re interested in searching data from a particular country or globally. This feature is particularly handy for bloggers who write for a specific geographical audience.
Another filter is the timeframe. You can change it to get the data from the past hour to as far back as 2004. Imagine getting a decade’s worth of search trends at your fingertips!
Additionally, you can choose from various categories like Arts & Entertainment, Autos & Vehicles, etc. If you’re still not satisfied, you can filter by search type – like web search, image search, news search, Google Shopping, and YouTube search.
Now, let’s talk about the graph. The graph you see represents ‘interest over time’. But remember, the numbers on the graph are not absolute search volumes. They represent search interest relative to the highest point on the chart for the selected region and time.
A score of 100 means peak popularity, whereas a score of 0 indicates that there was not enough data present for the search term or topic.
A super helpful feature is the ‘interest by sub-region’ section. This lets you see where your keyword or topic is most popular, enabling you to focus your blogging efforts on regions where your topic is most likely to resonate.
Scroll down, and you’ll find the ‘related topics’ section. It shows you what other topics people searching for your keyword are also interested in. It’s a great place to find potential new niches or subtopics for your blog.
The ‘related queries’ section does something similar. It shows you the queries that are most often searched with your keyword. This can give you new ideas for blog posts or help you optimize your current posts with related keywords.
Here’s How To Use Google Trends To Find A Niche:
The first step, and a very crucial one, is setting your target location. Why, you ask? Well, your audience’s interests can vary greatly depending on geography. For instance, blogging about winter sports may not interest readers in all regions of the world as much as it does in colder climates. So, adjust your target location accordingly, based on where your audience resides.
Next, tap into your creativity and brainstorm some seed keywords. Seed keywords are the building blocks of your niche search. They are broad terms that define the topic you’re interested in.
For example, if you’re passionate about tech gadgets, keywords could include “laptops,” “smartphones,” or even “mountain bikes” if you have a leaning towards the great outdoors.
Unsure where to start? The free tool NicheScout.Pro can be a great starting point for getting your creative juices flowing.
Once you’ve plugged in your seed keywords, it’s time to dig into the data. Have a look over the trend graph – is it stable or fluctuating? If your chosen keyword shows a steady upward graph, then that’s a great sign. But beware of trends that spike and then decline rapidly, as they might indicate seasonality.
But wait, there’s more. Scroll down to the ‘related topics’ and ‘related queries’ sections. These sections can be your great resource for potential niches and sub-niche ideas. They show what other people are searching for related to your seed keywords. These could be potential blog topics or even new niches you hadn’t considered before.
Now, let’s add a twist. How about comparing your niche with another one? If you’re confused between ‘cats’ and ‘dogs’ as your niche, Google Trends lets you compare them head-to-head. By checking out the search popularity of both topics, you can make an informed choice on which niche is more likely to bring you success.
Lastly, analyze the ‘related topics,’ ‘related queries,’ sections along with the graph again, but this time, for brainstorming ideas. You could find more specific, narrow topics within your chosen niche, helping you to create a diversified content plan.
There you have it – your road map to finding a blogging niche using Google Trends. Remember, trends evolve over time, so it’s a good practice to revisit and reanalyze your chosen niche periodically.
Google Trends is a free, powerful tool that can lead you down a path you never imagined and open the door to blogging success.
Dos And Don’ts Of Using Google Trends For Niche Research
When it comes to blogging, finding your niche can feel like trying to find a needle in a haystack. But with the right tools, such as Google Trends, and an understanding of how to use them effectively, it becomes a much easier process.
Let’s look at some of the do’s and don’ts when using Google Trends for niche research.
1. Identify Trending Topics:
Google Trends is an invaluable tool in identifying what is currently buzzing. From global trends to industry-specific ones, you can tap into a wealth of data that shows you what people are interested in right now. This way, you can tailor your blog topics to fit these trends, and ride the wave of interest.
2. Discover Breakout Ideas:
In the related queries and related topics section, you will see that some topics or phrases have a term labeled as breakout. Technically, this breakout term denotes that the particular keyword has grown by > 5000%. But to put it simply, it indicates that the keyword or topic is growing quickly.
Not all trending topics are at their peak. Google Trends helps you identify rising stars—topics that are gaining traction. You can use these ideas to find new niche ideas that offer real opportunities to stand out and offer unique content.
3. Unearth Seasonal Topics:
By using Google Trends, you can anticipate these seasonal trends about any niche and prepare content ahead of time. This allows you to stay ahead of the curve and meet your audience’s needs as they change throughout the year.
4. Explore Related Topics
When you input a keyword into Google Trends, it provides a list of related topics. These can offer you fresh ideas and angles related to your main focus, broadening the scope of your content while still keeping it relevant.
5. Filter Results By Region
Google Trends is especially handy if your blog targets a particular geographical area. You can filter and analyze the data based on specific regions. This way, you can find localized niche content ideas, appealing to the unique interests of that region’s audience.
6. Monitor Your Niche Over Time:
Use Google Trends to keep tabs on your niche, track its popularity, and identify trends. This continuous monitoring is crucial for staying relevant and ahead.
1. Don’t Rely Solely on Google Trends
While Google Trends is a rich source of data, it isn’t the be-all and end-all. Supplement your research with other niche research tools and methodologies to ensure a comprehensive understanding of your niche.
2. Don’t Go After Short-Term Trends:
While it’s essential to stay current, for long-term blogging success, skip short trending topics. Instead, aim for topics with longevity and potential for evergreen content.
3. Don’t Be Afraid to Niche Down
Now, you may also become interested in targeting broad topics while doing your niche research. Sure, you can reach a wider audience that way.
But it’s often more beneficial to master a specific niche rather than going broad. This is especially important nowadays as you need to develop topical authority for succeeding in any niche.
A focused approach can help you attract a targeted and engaged audience. You can then offer them content tailored to their interests. So be sure to do your niche research using google trends accordingly.