How To Rank With Programmatic SEO: 24 Hours & New Domain

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Programmatic SEO is a powerful strategy that can help websites rank quickly on search engines. It involves a unique approach to keyword usage and content creation, focusing on specific niches and keyword variations. In this blog post, we’ll delve into a fascinating case study that demonstrates the effectiveness of programmatic SEO.

The case study revolves around a brand new website, with no prior link building or domain age to its advantage. Despite these challenges, the website managed to achieve impressive results in a short period, thanks to the strategic application of programmatic SEO. So, How to rank with Programmatic SEO?

Key Takeaways:

  1. Understanding Programmatic SEO: Programmatic SEO involves focusing on a specific keyword and using variations of it to dominate a small niche. This strategy is all about targeting specific, relevant keywords and creating high-quality content around them.
  2. The Strategy: The strategy involves identifying a keyword that is relevant to your niche, creating variations of this keyword, and creating high-quality content around these keywords. Consistency in publishing and monitoring your results is also crucial.
  3. Example with a Popular Product: By asking a question about a popular product, you can target a highly relevant audience. Even if the search volume is low, the potential value of each visitor is high.
  4. The Importance of Low Volume, High CPC Keywords: Low volume, high CPC keywords may not get a lot of searches, but the searches they do get are highly valuable. This makes them a valuable audience for marketers.

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Programmatic SEO Case Study

The case study at the heart of this blog post revolves around a brand new website. This website was a blank slate, with no prior SEO efforts, link building, or domain age to its advantage. Despite these challenges, the website managed to achieve impressive results in a short period, thanks to the strategic application of programmatic SEO.

The website’s content strategy was straightforward. It published a batch of 116 posts, with the first half published around the 30th of June and the second half around the 3rd of July. This strategy ensured a steady stream of fresh content, which is a crucial factor for SEO success.

Within 24 hours of publishing the last batch of posts, the website started ranking on Google. By the 4th of July, it had already garnered over 800 impressions and 15 clicks. These numbers may seem small, but for a brand new site with no prior SEO efforts, they are quite impressive.

The website focused on a very specific niche, which helped it rank quickly. By focusing on a narrow topic, the website was able to provide high-quality, relevant content that met the needs of its target audience. This focus on relevance and quality is a key aspect of programmatic SEO.

The success of this case study demonstrates the power of programmatic SEO. Even a brand new website, with no prior SEO efforts or link building, can achieve impressive results if it uses the right strategies. In the following sections, we’ll delve deeper into the concept of programmatic SEO and the specific strategies used in this case study.

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Understanding Programmatic SEO

Programmatic SEO is a term that can mean different things to different people. However, two common definitions often come up in discussions about this topic.

One interpretation of programmatic SEO is any SEO strategy that leverages AI and automation. If you’re producing content at scale using AI, you’re technically practicing programmatic SEO under this definition. However, this interpretation is quite broad and can encompass a wide range of strategies and techniques.

The other, more specific definition of programmatic SEO, and the one we’ll be focusing on in this blog post, involves focusing on a specific keyword and using variations of it to dominate a small niche. This strategy is all about targeting specific, relevant keywords and creating high-quality content around them.

For example, you might focus on a keyword like “product + feature” or combine services with locations, a strategy often used in local SEO. By focusing on these specific, niche keywords, you can create content that directly addresses the needs and interests of your target audience.

This approach to programmatic SEO is highly effective because it allows you to target a specific audience with highly relevant content. By focusing on a narrow niche, you can provide high-quality, relevant content that meets the needs of your audience. This focus on relevance and quality is a key aspect of programmatic SEO and a major factor in its success.

The Strategy

The strategy used in the case study revolves around a specific approach to keyword usage. The goal is to dominate a small niche by focusing on specific keywords and creating high-quality content around them.

The first step in this strategy is to identify a keyword that is relevant to your niche. This could be a product, a feature, a service, or a location. Once you’ve identified your keyword, the next step is to create variations of this keyword.

For example, if your keyword is a product, you might create variations like “product + feature” or “product + benefit”. If your keyword is a service, you might create variations like “service + location” or “service + target audience”.

These keyword variations allow you to target a specific audience with highly relevant content. By focusing on a narrow niche, you can provide high-quality, relevant content that meets the needs of your audience.

In the case study, the website used this strategy to rank quickly on Google. By focusing on specific keyword variations and creating high-quality content around them, the website was able to attract a targeted audience and achieve impressive SEO results.

To better understand the power of programmatic SEO, let’s consider an example using a popular product: ClickFunnels. ClickFunnels is a well-known online sales funnel builder that helps businesses market, sell, and deliver their products online.

One strategy in programmatic SEO is to ask a question about a popular product. For instance, “Does ClickFunnels have email marketing?” This question is specific, relevant, and likely to be asked by potential users of ClickFunnels.

While the search volume for this question might not be very high, the Cost Per Click (CPC) is substantial. This means that even though fewer people are searching for this specific question, those who are searching are highly valuable to marketers.

The Importance of Low Volume, High CPC Keywords

In the world of SEO, it’s easy to get caught up in the pursuit of high-volume keywords. After all, more searches mean more potential traffic, right? While this is true, it’s not the whole story. In fact, focusing solely on high-volume keywords can actually limit your SEO success.

This is where low volume, high CPC keywords come into play. These are keywords that may not get a lot of searches, but the searches they do get are highly valuable. This is often because these keywords are very specific and relevant to a particular audience.

For example, the keyword “Does ClickFunnels have email marketing?” may not get a lot of searches, but the people who are searching for it are likely to be highly interested in ClickFunnels and email marketing. This makes them a valuable audience for marketers.

By focusing on low volume, high CPC keywords, you can target a highly relevant audience. Even if the search volume is low, the potential value of each visitor is high. This is the power of programmatic SEO.

In the following sections, we’ll delve deeper into the specific strategies used in programmatic SEO and provide a step-by-step guide on how you can implement these strategies for your website.

Implementing the Strategy

Implementing a programmatic SEO strategy may seem daunting, but it’s actually quite straightforward once you understand the principles. Here’s a step-by-step guide on how you can implement this strategy for your website:

  1. Identify Your Keyword: The first step is to identify a keyword that is relevant to your niche. This could be a product, a feature, a service, or a location.
  2. Create Keyword Variations: Once you’ve identified your keyword, the next step is to create variations of this keyword. This could involve combining your keyword with other relevant keywords, such as “product + feature” or “service + location”.
  3. Create High-Quality Content: After you’ve identified your keyword variations, the next step is to create high-quality content around these keywords. This content should be relevant, informative, and valuable to your target audience.
  4. Publish Regularly: Consistency is key in SEO. Make sure to publish new content regularly to keep your website fresh and relevant.
  5. Monitor Your Results: After you’ve implemented your strategy, it’s important to monitor your results. Keep track of your website’s rankings, impressions, and clicks to see how your strategy is performing.

By following these steps, you can implement a successful programmatic SEO strategy for your website. Remember, the key to success in SEO is relevance and quality. By focusing on specific, niche keywords and creating high-quality content around them, you can attract a highly relevant audience and achieve impressive SEO results.

Results and Analysis

The results of the case study demonstrate the power of programmatic SEO. Despite being a brand new website with no prior SEO efforts or link building, the website managed to rank on Google within 24 hours of publishing the last batch of posts.

By the 4th of July, the website had already garnered over 800 impressions and 15 clicks. These numbers may seem small, but for a brand new site with no prior SEO efforts, they are quite impressive.

These results were achieved by focusing on a very specific niche and creating high-quality, relevant content around specific keyword variations. This strategy allowed the website to target a highly relevant audience and achieve impressive SEO results.

Conclusion and final thoughts 💭

In conclusion, programmatic SEO is a powerful strategy that can help websites achieve impressive SEO results. By focusing on specific, niche keywords and creating high-quality, relevant content, you can target a highly relevant audience and boost your website’s search engine rankings.

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