Find A Niche With Marketplaces: Top 3 Tips To Consider!




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Are you looking for a new niche idea but unsure where to begin?

Then don’t worry because, on online marketplaces like Flippa, there are a ton of niche ideas waiting for you!

The Catch?

There are too many ideas to choose from, which can make your niche research process a bit complex. But we are here to make things easier.

Keep reading till the end to get a complete roadmap on how to find a niche with marketplaces!

Key Takeaways:

  • Online marketplaces, especially Flippa, are rich resources for uncovering niche ideas.
  • Properly tweaking search filters (like revenue generation, site age, and domain authority) refines your results and helps you find better niche site ideas.
  • Analyzing websites for content quality, speed, and monetization methods is crucial for gauging the potential of a niche.
  • Apart from Flippa, there are also other platforms like Motion Invest and Empire Flippers through which you find good potential niches.

Here’s How To Find A Niche With Marketplaces:

Source: Flippa

We will take Flippa as a base marketplace to explain the complete procedure. But the core principles remain the same.

So once you learn how to find a nice with Flippa, the filters, and the whole thought process, you can apply that knowledge to any other marketplace. Ready? Let’s begin!

As soon as you land on Flippa, you will find a search bar. There, you can input “blog” and start your research. On the new page, the left sidebar will be filled with all the filters, and the right side will show all the website listings.

Now, the thing is, Flippa is a vast marketplace. There are lots of website listings on the platform, enough to get overwhelmed. So, it’s essential to tweak the filters in the right way to get better and more specific niche site ideas. Let me show you how:

1. Choose The Filters The Right Way:

Source: Flippa


When researching and finding niche ideas on Flippa, I left the keywords field as it is. However, you can add keywords related to your preferred industry or niche to get more specific results.

Revenue Generating:

You will have two options, “Yes” and “No.” Since we are looking for profitable niche ideas, it’s best to keep the filter to “Yes” and move on to the next.

Asset Type:

In the asset type, select websites and online businesses. Flippa also lists Amazon stores, apps, and domains. So, filtering out the results based on our needs is essential.

Website Type:

In this field, select Content and then Blog. Doing this will open up all the niche site ideas.


You can leave this field blank first because applying too many filters may not yield better results. But if you prefer, you can also choose your specific industry category. 

By the way, if you’re passionate about traveling, you’d be pleased to know that the travel industry offers numerous niches to explore. Check out a list of potential travel blog niche ideas here.

Monthly Users:

You can tweak that filter if you want. But remember that sites with less user base can also be profitable if users are highly engaged with the content. So, I like to leave that filter. 

But it can be handy in filtering out low-traffic and high-traffic websites. So, in the “Min” box, you can add the lower limit, let’s say 20,000, and that would bring up all the sites that get at least 20,000 users or more.

Starting a blog in a less competitive niche can sometimes be the key to quick success. If you’re interested in identifying areas with minimal competition, here’s a list of low-competition niches that are perfect for new bloggers.

Monthly Pageviews:

The same thing is with the pageviews. You can add your minimum baseline of views, 40K or 100K, which would filter the results only to show high-traffic websites in the niche.

Site Age:

You’re researching niche ideas to start a blog on a similar niche and get quick results.

For that, you need to find pretty new sites, and yet they are performing well.

How do you do that?

By dragging the age filter slider! As a general rule, keep the age filter limited to 0-3 years.

Why? Because that will only show you sites less than 3 years old.

If those sites in a similar niche can get such high profits quickly, your new site can also replicate that success. Isn’t it?

Authority Score:

It’s equally essential to tweak the authority score to get better niche site ideas.

Aim for sites that have low DA (domain authority). Think of it for a second. If that website can succeed in a niche despite having low DA, your new website can do it, too!

So, once you have set up all these filters, you will start seeing some good niche sites popping up on your screen. Now, let’s move on to the next step.

2. Research And Analyze The Websites:

First, find the website’s URL. It should be right on the website listing. Then, quickly open a new tab, enter that URL, and analyze the website.

Evaluate the website in terms of these questions:

  • What does the website LOOK like?
  • How FAST does the website load?
  • Is everything easily accessible?
  • Does the website make you feel you’re reading a well-branded site?
  • Are the content pieces helpful enough?

The exciting thing is that the worse the website quality, the better that niche. Why? If a website with low or average quality can do well, your new website also has a good chance of doing well. Just make sure it’s profitable and choose the filters correctly.

But wait, there’s more!

Analyzing a website using professional SEO tools like SEMRUSH or Ahrefs is also a good practice. Don’t have access to these tools? No problem; at least you can check the traffic trends and backlink profile to get an idea.

Also, create a free account with Flippa, as that would give you more insights about each website listing.

Finally, gauge the playing field. When you open any particular website, you can see their latest posts. And if you have already checked it through SEO tools, you can see the top-ranking pages of those sites.

So, you can type those target search terms on Google and check the competition level on the SERPs in real-time. Doing this will help you analyze how crowded the niche is. You get a CLEAR picture of everything once you thoroughly analyze any niche site like this.

If you’re on a tight budget or just starting out, several free niche-finder tools are available that can be quite effective. Explore some of the best free tools for niche research here.

3. Repeat Across Different Marketplaces:

Source: Motion Invest

So far, we have seen the example of finding a niche with marketplaces like Flippa. But you can repeat the same basic procedures for all the marketplaces.

For example, you can find awesome niche site ideas on Motion Invest and Empire Flippers.

Unlike Flippa, on Motion Invest, you have to create an account to get more details about the website listings. But the process is almost similar. Just tweak the relevant filters, and you will find some great niche ideas.

Flippa is a great resource, but it’s not the only tool you can use to discover niches. For example, Wordtracker is another excellent platform for uncovering profitable niches. Here’s a step-by-step guide on how to find a profitable niche with Wordtracker.

Pros And Cons Of Doing Niche Research With Marketplaces

High profitable actual niche site ideasToo many choices can be overwhelming
Detailed insights about each niche siteKey details could be missed which may lead to incomplete bigger picture
Monetization insights available about the niche
Complete niche trend overview

Whenever you’re finding a niche with marketplaces, don’t forget to neglect your personal passion in the niche. 

It’s easier to get carried away by all the website growth potential and profit figures. But at the end of the day, any niche site idea you select will be at least a 1-2 years-long project. So, only get into a particular niche if you are interested or passionate about the topic.

Sometimes, focusing on a broader niche can be overwhelming. In such cases, diving deep into a micro-niche can provide you with a targeted audience and less competition. Explore some of the best micro-niches for blogging here.

What To Consider When Finding A Niche With Marketplaces?

Here are some of the factors you should consider whenever you’re finding a niche with marketplaces:

  • Site age
  • Monetization
  • Traffic Per Month
  • Site Profit
  • Monetization Opportunities and Scope
  • Content Creation Requirements

As much as 80 percent of the work in running a blog is creating content, although this is often overlooked.

Ask these questions while evaluating any site?

  • Is there any specific expertise that one needs to create content?
  • Is it simple for you to create the articles yourself?
  • Will you be willing to spend enough time and research to create a good blog article on this topic? 

When you finally find a blog niche and get down to business, you’ll write blog posts all day or at least a few days a week. It’s always a good idea to think about it beforehand to set realistic goals for yourself and get to work.

Next, look for how the websites are monetized. If the website you saw is only monetized through affiliates and you don’t have much skills in writing high-quality, affiliate review-type content, it won’t be a great niche to go after, right?

In such a scenario, going with niche sites where display ads are one of the main income streams is the best! Because then you can heavily focus on informative articles.

Final Thoughts

In a nutshell, to find a niche in marketplaces, first open the relevant marketplace websites like Flippa or Motion Invest. Then, tweak all the filters one by one to get better results. Analyze the websites shown in the listing. Look for their content quality and monetization opportunities to get a complete idea about the niche.

Repeat this process a few times on various marketplaces and note down all the cool, low-competition niche ideas you discover.

And if you need more inspiration for niche ideas, check out NicheScout.Pro – a free niche research tool.

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