7+ Best Digital Marketing Sub Niches [Marketers + Bloggers]




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Want to up your game in the digital marketing world? Then exploring the sub niches is a great idea because it helps you reach your target audience more effectively. But what are the best digital marketing sub niches? That’s what we are going to cover in this guide. Keep reading until the end to learn more.

Key Takeaways:

  • SEO: High-ticket, dynamic, high-quality traffic, but competitive. The game changes often.
  • Social Media Marketing: Personal, direct, but trends can flip quickly. Stay ahead to succeed.
  • Affiliate Marketing: A triple-win situation, but trust and product choice are critical.
  • Mobile Marketing: Direct and quick, need strategic skills.
  • E-Commerce Marketing: High demand, growing field, competitive, team scaling necessary.
  • Web Development: High need, potential blogging goldmine. Skills and competition can be challenging.
  • Brand Marketing: About building a powerful presence. Fierce competition meets high demand.
  • Video Marketing: Engaging, trending, service potential high. Creativity and tech skills can set you apart.
  • PPC Marketing: Game changer, but ad spend management is crucial. Skills and knowledge needed to shine.
  • Email Marketing: High reward, but spam filters can be a hurdle. Finding skilled talent is key.

Best Digital Marketing Sub Niches

1. SEO

Source: Answer The Public

SEO is one of the high-ticket digital marketing sub niches. Why? Because the SEO traffic is the most valuable and best quality traffic. So companies, brands, and web publishers are ready to pay you a higher price if you can give them the desired results.

In other words, you can sell courses, consultations, services, softwares, and so much more in this niche.

Blogging Opportunity is also great. You can write about the latest industry news and updates. But you can also share the cool tactics to grow any blog and rank it on the search engines.

But be aware that this niche has huge competition. As long as you can manage it, you are good to go!

And what makes SEO special? It’s always changing. New rules. New techniques. It’s like a puzzle that’s never complete. But that’s the fun part, right?

Side Note: Speaking of SEO, have you ever wondered about what is programmatic SEO? To learn more about it, be sure to check out this guide on how to rank with programmatic SEO.

2. Social Media Marketing

Next up, we have social media marketing. It’s all about connecting with people – right where they hang out.

Linkedin, Twitter, Instagram, you name it. Each platform has its own unique growth strategies. And you can help your clients grow on these platforms by providing your social media marketing services.

Building a following and selling your courses, coaching, and consultations is also possible.

This is also one of the high-ticket digital marketing sub niches. People are ready to pay you for your services if you can give them quality leads and results.

The best part about social media marketing? It’s personal. It’s real. It’s not just about selling stuff, it’s about creating relationships. That’s what sets it apart.

But let me be clear. It’s not always smooth sailing. Trends change fast. But if you’re someone who loves to stay on top of what’s trending, this is your arena.

3. Affiliate Marketing

Source: Ahrefs

Affiliate marketing is one of the best and easiest ways to explore the online income stream world.

You help sell other people’s stuff. Simple as that. But the beauty of it? You earn a commission for every sale. Sweet, right?

Your audience is literally anyone who buys things online. And these days, that’s a lot of folks. The best part? You’re helping them make smarter purchase decisions.

Here’s how you make the big bucks. Promote products or services on your blog, social media, and even your YouTube channel. Each click that turns into a sale fills your pocket.

Affiliate marketing stands out because it’s a win-win. You earn money, businesses sell their products, and customers find what they need.

But remember, it’s all about trust. Don’t promote something you don’t believe in. Once you break that trust, people won’t listen to your future recommendations.

But as long as you work genuinely in the affiliate marketing sub niche and provide real value, you will get good results.

As for challenges, picking the right products to promote can be tricky. And building an audience that trusts your recommendations takes time. But if you’re honest and patient, affiliate marketing could be your ticket to success.

4. Mobile Marketing

Ever received a text message or seen an ad from a brand? That’s mobile marketing. It’s all about reaching your audience on their phones.

Here, the target audience is anyone from your target customer that has a smartphone.

Cashing in on mobile marketing is pretty straightforward. You could create mobile-friendly ads, apps, or even SMS campaigns. Brands are always looking for ways to reach customers on their phones.

The secret sauce of mobile marketing? It’s instant and personal. You’re reaching people right in their pockets. But it’s not without its challenges.

You need to learn advanced strategies and skills to execute your campaigns in the right way. But if you do it well, then it’s a nice digital marketing sub niche to explore.

5. E-Commerce Marketing

E-Commerce is a growing field in the digital marketing landscape. Imagine guiding businesses to boost their online sales. Sounds exciting, right?

What can you offer? Think about crafting PPC campaigns, tweaking SEO, or setting up great social media strategies. You’d be the driving force behind more traffic, more sales, and more happy customers.

And there’s your blog. It can be the go-to guide for everything e-commerce. You can write about the latest trends, and share the secrets of successful marketing strategies. Remember, your words could make a difference.

Yes, there is some level of competition in this field, no doubt. Also, you need to build up a good team to scale your agency and provide the right services. But where there’s demand, there’s also opportunity. If you can keep up with the fast-moving e-commerce world, you will be on the right track.

6. Web Development

Source: Google Trends

Have you ever thought of crafting beautiful, smooth websites? That’s web development for you. Businesses need you. And guess what? They’re willing to pay for it.

Think about the possibilities. Custom web development, CMS setup, site maintenance – you provide the services, and the dollars follow.

And let’s talk about blogging in this sub niche. You can share tips on improving site speed, choosing the right platform, and keeping websites secure. You can be the guiding light for businesses in the web development world.

Some of the challenges in this digital marketing sub niche include having the right individuals in the team with proper skill sets, and competition. But there’s a good demand for good web developers. If you love problem-solving and creating stunning websites, this could be your thing.

7. Brand Marketing

Brand marketing is about more than aesthetics. It’s about building a strong, memorable identity. Your digital marketing agency can help businesses create a powerful presence, both online and off.

Monetizing in this niche is about value. Creating brand identities, managing reputations, planning marketing strategies – you provide the service, and they pay the price.

Your blog can offer valuable insights into successful branding strategies, case studies, or actionable tips for building brand loyalty. These resources can position you as a trusted authority in the field.

Yes, the competition is fierce, but the demand for unique, compelling branding is equally high. If you can bring out a business’s unique voice and story, brand marketing could be a great fit.

8. Video Marketing

Let’s talk about video marketing. It’s engaging, it’s visual, and it’s blowing up on the internet. And as a digital marketing agency, you could be a part of this.

Think about the services you could offer. Video SEO, video ad campaigns, content creation – the possibilities are endless. Businesses are waiting for you to help them leverage the power of video.

Blogging? You’ve got it covered. Writing about successful video campaigns, sharing tips for creating engaging content, and guiding on video SEO – your blog can be the go-to resource.

Yes, it’s competitive. But with creativity and technical skills, you can make a mark in the video marketing world.

9. PPC Marketing

Now PPC (Pay Per Click) Marketing is the real game changer in the digital marketing world. Basically, the idea of PPC marketing is you run ads and drive traffic to your client’s blogs.

What can you do? Crafting eye-catching ads, bidding on the right keywords, and ensuring each click brings value, it’s all part of the thrill. 

The better the results, the bigger the payout.

Your blog can become the go-to guide for PPC marketing enthusiasts. You can share keyword research tactics, your bidding strategies, showing how to nail ad copy, and much more.

Now let’s be real, there’s a challenge: managing ad spend. Businesses are investing real money on every click. If an ad campaign isn’t optimized, costs can skyrocket without delivering results. 

It takes some good skills in the PPC industry to balance bids with results. But if you have already mastered that, then this sub niche is for you.

10. Email Marketing

Have you thought about the power of a well-crafted email? In the digital marketing universe, email marketing is the ultimate deal that many brands and business owners use to close high-ticket sales.

Your position in this digital marketing sub niche would be to help those brands and business owners.

Imagine designing emails that people look forward to opening. Segmenting subscribers, automating emails, analyzing open rates – you’re in the driver’s seat.

Your expertise can turn emails into revenue, and businesses will happily pay for that.

Now let’s get serious, there’s a hurdle: spam filters. If an email ends up in the spam folder, it’s as good as gone.

Also, another thing to watch out for is hiring the right talent in your team who can deliver quality service to your clients.

Moreover, the blogging field in the email-marketing sub niche is also quite competitive. But as long as you can create quality content and offer great service, this sub niche is worth it to explore.

How To Find The Best Digital Marketing Sub Niches?

To find the best digital marketing sub-niches you need to consider a couple of factors:

  • Niche Competition – Less is better
  • Popularity Of The Topic – More is better
  • Content Creation Challenges – Easier is better
  • Marketing Challenges – Simpler is better

Plus, you need to also make sure your chosen sub-niche aligns with your skill sets and passion. Once you check all the boxes, you can easily land on the best digital marketing sub-niche.

Pro Tip: By the way, if you’re looking for more niche ideas, don’t forget to check out the free tool – NicheScout.Pro. It allows you to find high-search volume topics along with other helpful data like bid range and competition value for those topics.

Final Thoughts

In a nutshell, there are a variety of digital marketing sub niches. From SEO to affiliate marketing, from e-commerce to email marketing, each one of them has its own set of benefits and challenges.

If you’re looking for a high-paying sub niche, then SEO, social media marketing and e-commerce marketing is the right fit. They are standard digital marketing sub niches to work on. But if you have some specific skills and technical knowledge, then other digital marketing sub niches like web development and PPC marketing are good.

If you like these niche site ideas, then you might also want to check out this guide on discovering profitable niches with clickbank.

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