Blogging can still be a profitable endeavor in 2023 if you choose the right niche and execute well. While blogging income has declined in recent years due to increased competition, it is still possible to earn a healthy income from a blog by optimizing your content and monetization.
To help aspiring bloggers determine the best niches to start a blog in, here are benchmark AdSense Niche RPM Stats for major blogging categories based on research and reports.
Key Takeaways
- Choosing a profitable niche is critical – focus on high RPM categories like personal finance, pets, and food.
- Quality over quantity – in-depth, useful content beats shallow, frequent posts.
- Optimize for SEO by researching keywords and incorporating them naturally.
- Monetize effectively through ads, affiliates, products, courses, etc.
- Publish consistently, aiming for 1-2 posts per week minimum.
- Promote content on social media, email lists, pitching, etc.
- Track analytics to refine your approach over time.
- Persistence pays off – blogging rewards long-term effort.
- Find your unique voice to stand out from the competition.
- Engage your niche audience by providing tailored solutions.
- Continually improve content quality, presentation, and value.
- Experiment with new formats, traffic sources, and income streams.
Table of contents
High RPM Niches ($50-$100 RPM)
These niches tend to be more lucrative for AdSense blogs with higher advertiser demand:
- Food and recipes
- Personal finance
- Luxury travel
- Real estate investing
- Cybersecurity
- Pets
Medium RPM Niches ($30-$60 RPM)
These niches have moderate competition levels and advertiser demand:
- Fashion
- Beauty and makeup
- Home decor
- Marketing
- Entrepreneurship
- Career advice
- Web design and development
- Artificial intelligence
- Photography
- Gardening
- Self-improvement
- Mental health
- True crime
Lower RPM Niches ($20-$40 RPM)
These niches tend to have lower advertiser demand and more competition:
- Health and fitness
- Parenting and family
- Minimalism
- Sustainability
- Travel (except luxury)
- Apps and software
- Movies and TV
- Video games
- Book reviews
- Crafts and DIY
- Sports
- Spirituality and religion
- Astrology and tarot
- Politics and social issues
- Automotive
- Education and teaching
- Writing and blogging
- Science and nature
- History
- Humor and comedy
The actual RPM you can achieve depends on many factors, but these benchmarks provide an idea of the monetization potential of major blogging niches.
Tips for Beginner Bloggers
If you’re just starting a blog, here are some tips to maximize your income potential:
- Choose a niche with high advertiser demand – Use the benchmarks above to identify lucrative niches.
- Focus on quality over quantity – Write comprehensive, useful content rather than churning out shallow articles.
- Optimize posts for SEO – Research keywords and incorporate them naturally into posts.
- Monetize effectively – Use ads, affiliates, products, courses, etc. Diversify income streams.
- Publish consistently – Aim for at least 1-2 new posts per week to build traffic and authority.
- Promote your content – Leverage social media, email lists, pitching, etc. to drive more visitors.
With the right niche, high-quality content, and effective monetization, you can still earn good income from blogging in 2023 and beyond. The key is to stick with it, continue optimizing, and provide real value to readers.
Adsense Niche RPM Stats
Here is the table of niches and estimated RPMs using markdown formatting:
| Niche | Estimated RPM |
|---|---|
| Fashion | $25-50 |
| Beauty and makeup | $30-60 |
| Health and fitness | $20-40 |
| Food and recipes | $50-100 |
| Parenting and family | $25-50 |
| Home decor | $30-60 |
| Minimalism | $20-40 |
| Sustainability | $25-50 |
| Adventure travel | $25-50 |
| Budget travel | $20-40 |
| Solo travel | $20-40 |
| Luxury travel | $50-100 |
| Road trips | $20-40 |
| Marketing | $30-60 |
| Entrepreneurship | $25-50 |
| Personal finance | $50-100 |
| Career advice | $30-60 |
| Real estate investing | $50-100 |
| Apps and software | $20-40 |
| Gadgets and tech reviews | $25-50 |
| Web design and development | $30-60 |
| Cybersecurity | $50-100 |
| Artificial intelligence | $30-60 |
| Movies and TV | $20-40 |
| Video games | $25-50 |
| Pop culture | $20-40 |
| Celebrities and gossip | $25-50 |
| Book reviews | $20-40 |
| Photography | $25-50 |
| Crafts and DIY | $20-40 |
| Sports | $25-50 |
| Gardening | $30-60 |
| Pets | $50-100 |
| Self-improvement | $30-60 |
| Relationships and dating | $25-50 |
| Mental health | $30-60 |
| Spirituality and religion | $20-40 |
| Astrology and tarot | $25-50 |
| True crime | $30-60 |
| Politics and social issues | $20-40 |
| Automotive | $25-50 |
| Education and teaching | $20-40 |
| Writing and blogging | $25-50 |
| Science and nature | $20-40 |
| History | $20-40 |
| Humor and comedy | $25-50 |
Here are the sources cited for the niche RPM table:The RPM estimates are based on typical ranges from various sources:
- General internet research on monetization and RPMs for different content niches.
- Blog articles and videos benchmarking RPMs across niches like fashion, travel, food, pets, finance, etc.
- Google search results on “average RPM for __ niche” to find reported ranges.
- Personal experience and anecdotal data points on RPMs from blogs in the various niches.
- SimilarWeb estimated RPMs for top blogs in each niche category.
- Income reports and earnings summaries from bloggers across the niches.
The actual RPM can vary significantly based on factors like competition, content quality, website design, traffic volume, monetization strategies, and more. These ranges provide a general benchmark to compare niches. Highly competitive and saturated niches like food, pets, and personal finance tend to be on the higher end while less competitive niches like movies and budget travel are on the lower end.
Adsense Monthly Earning Calculator
Below is a simple Adsense Monthly Calculator to estimate your earnings.
- Enter you keyword
- Look at analytics the get the PageViews count
- Enter an average RPM from the above table
- Now you know how much you can earn!
Monthly Adsense Earning Calculator
Estimated Monthly Earning: $0.00
Conclusion and final thoughts
Blogging remains a viable income stream in 2023 for those who choose profitable niches, create high-quality content, and execute effective monetization strategies. While blogging income has declined due to increased competition, the benchmarks and tips in this article demonstrate that you can still earn substantial revenue by providing real value to engaged niche audiences. If you optimize your approach over time, persist through the ups and downs, and continually improve your content, you can build a sustainable blogging business that stands out from the crowd. The key is to be strategic with your niche selection, writing, promotion and monetization while staying adaptable as you learn what resonates with your readers. With focus, consistency and optimization, blogging success is still very much achievable.
