Adsense Niche RPM Stats: Is Blogging Still Profitable?




Affiliate Disclaimer

As an affiliate, we may earn a commission from qualifying purchases. We get commissions for purchases made through links on this website from Amazon and other third parties.

Blogging can still be a profitable endeavor in 2023 if you choose the right niche and execute well. While blogging income has declined in recent years due to increased competition, it is still possible to earn a healthy income from a blog by optimizing your content and monetization.

To help aspiring bloggers determine the best niches to start a blog in, here are benchmark AdSense Niche RPM Stats for major blogging categories based on research and reports.

Key Takeaways

  • Choosing a profitable niche is critical – focus on high RPM categories like personal finance, pets, and food.
  • Quality over quantity – in-depth, useful content beats shallow, frequent posts.
  • Optimize for SEO by researching keywords and incorporating them naturally.
  • Monetize effectively through ads, affiliates, products, courses, etc.
  • Publish consistently, aiming for 1-2 posts per week minimum.
  • Promote content on social media, email lists, pitching, etc.
  • Track analytics to refine your approach over time.
  • Persistence pays off – blogging rewards long-term effort.
  • Find your unique voice to stand out from the competition.
  • Engage your niche audience by providing tailored solutions.
  • Continually improve content quality, presentation, and value.
  • Experiment with new formats, traffic sources, and income streams.
The image is showing the average revenue per thousand impressions (RPM) for various niches. Full Text: Average RPM by Niche Food and recipes Luxury travel Personal finance Real estate investing Cybersecurity Pets Beauty and makeup Home decor Marketing Career advice Web design and development Artificial intelligence Gardening Self-improvement Mental health True crime Fashion Parenting and family Sustainability Adventure travel Entrepreneurship Gadgets and tech reviews Video games Celebrities and gossip Niche Photography Sports Relationships and dating Astrology and tarot Automotive Writing and blogging Humor and comedy Health and fitness Minimalism Budget travel Solo travel Road trips Apps and software Movies and TV Pop culture Book reviews Crafts and DIY Spirituality and religion Politics and social issues Education and teaching Science and nature History 0 10 20 30 40 50 60 70 Average RPM ($)

High RPM Niches ($50-$100 RPM)

These niches tend to be more lucrative for AdSense blogs with higher advertiser demand:

  • Food and recipes
  • Personal finance
  • Luxury travel
  • Real estate investing
  • Cybersecurity
  • Pets

Medium RPM Niches ($30-$60 RPM)

These niches have moderate competition levels and advertiser demand:

  • Fashion
  • Beauty and makeup
  • Home decor
  • Marketing
  • Entrepreneurship
  • Career advice
  • Web design and development
  • Artificial intelligence
  • Photography
  • Gardening
  • Self-improvement
  • Mental health
  • True crime

Lower RPM Niches ($20-$40 RPM)

These niches tend to have lower advertiser demand and more competition:

  • Health and fitness
  • Parenting and family
  • Minimalism
  • Sustainability
  • Travel (except luxury)
  • Apps and software
  • Movies and TV
  • Video games
  • Book reviews
  • Crafts and DIY
  • Sports
  • Spirituality and religion
  • Astrology and tarot
  • Politics and social issues
  • Automotive
  • Education and teaching
  • Writing and blogging
  • Science and nature
  • History
  • Humor and comedy

The actual RPM you can achieve depends on many factors, but these benchmarks provide an idea of the monetization potential of major blogging niches.

Tips for Beginner Bloggers

If you’re just starting a blog, here are some tips to maximize your income potential:

  • Choose a niche with high advertiser demand – Use the benchmarks above to identify lucrative niches.
  • Focus on quality over quantity – Write comprehensive, useful content rather than churning out shallow articles.
  • Optimize posts for SEO – Research keywords and incorporate them naturally into posts.
  • Monetize effectively – Use ads, affiliates, products, courses, etc. Diversify income streams.
  • Publish consistently – Aim for at least 1-2 new posts per week to build traffic and authority.
  • Promote your content – Leverage social media, email lists, pitching, etc. to drive more visitors.

With the right niche, high-quality content, and effective monetization, you can still earn good income from blogging in 2023 and beyond. The key is to stick with it, continue optimizing, and provide real value to readers.

Adsense Niche RPM Stats

Here is the table of niches and estimated RPMs using markdown formatting:

NicheEstimated RPM
Beauty and makeup$30-60
Health and fitness$20-40
Food and recipes$50-100
Parenting and family$25-50
Home decor$30-60
Adventure travel$25-50
Budget travel$20-40
Solo travel$20-40
Luxury travel$50-100
Road trips$20-40
Personal finance$50-100
Career advice$30-60
Real estate investing$50-100
Apps and software$20-40
Gadgets and tech reviews$25-50
Web design and development$30-60
Artificial intelligence$30-60
Movies and TV$20-40
Video games$25-50
Pop culture$20-40
Celebrities and gossip$25-50
Book reviews$20-40
Crafts and DIY$20-40
Relationships and dating$25-50
Mental health$30-60
Spirituality and religion$20-40
Astrology and tarot$25-50
True crime$30-60
Politics and social issues$20-40
Education and teaching$20-40
Writing and blogging$25-50
Science and nature$20-40
Humor and comedy$25-50

Here are the sources cited for the niche RPM table:The RPM estimates are based on typical ranges from various sources:

The actual RPM can vary significantly based on factors like competition, content quality, website design, traffic volume, monetization strategies, and more. These ranges provide a general benchmark to compare niches. Highly competitive and saturated niches like food, pets, and personal finance tend to be on the higher end while less competitive niches like movies and budget travel are on the lower end.

Adsense Monthly Earning Calculator

Below is a simple Adsense Monthly Calculator to estimate your earnings.

  1. Enter you keyword
  2. Look at analytics the get the PageViews count
  3. Enter an average RPM from the above table
  4. Now you know how much you can earn!

Monthly Adsense Earning Calculator

Estimated Monthly Earning: $0.00

Conclusion and final thoughts

Blogging remains a viable income stream in 2023 for those who choose profitable niches, create high-quality content, and execute effective monetization strategies. While blogging income has declined due to increased competition, the benchmarks and tips in this article demonstrate that you can still earn substantial revenue by providing real value to engaged niche audiences. If you optimize your approach over time, persist through the ups and downs, and continually improve your content, you can build a sustainable blogging business that stands out from the crowd. The key is to be strategic with your niche selection, writing, promotion and monetization while staying adaptable as you learn what resonates with your readers. With focus, consistency and optimization, blogging success is still very much achievable.

About the author

Latest posts

  • 14 Profitable Sports Niche Ideas For Sports Bloggers

    14 Profitable Sports Niche Ideas For Sports Bloggers

    So you’re ready to start a sports niche blog? Selecting the right niche can be challenging especially with so many sports niche ideas to choose from. How will you know which one is profitable? Which niche has low-competition?  Which ones have good monetization scope? Well, don’t worry! In this guide, you’ll learn about the top…

    Read more

  • Garden Niches For Blogging: 16 Most Profitable Ideas

    Garden Niches For Blogging: 16 Most Profitable Ideas

    So you’re interested in becoming a garden niche content creator? But let’s face it, with so many garden niches out there, it’s easy to feel overwhelmed. Don’t worry though! In this post, you’ll learn about the most profitable garden niches. We’ve already handpicked and narrowed down our list to only the 16 very best gardening…

    Read more

  • Top 13 Art Niche Ideas For Blogging

    Top 13 Art Niche Ideas For Blogging

    Looking for some great art niche ideas to start your art blog? You’ve come to the right place. Read on to explore the top 13 art niche ideas that are profitable and have good growth potential. Some niches have low competition while others are simply fun to work in. Plus, we also share an analysis…

    Read more